Brandella Journal is a space for ideas, insights and inspiration on brand building in the digital age. We bring together stories, strategies, and practical guides to help marketers, creators, and entrepreneurs craft brands that connect deeply and grow with purpose.
AI in PPC | Should Advertisers Be Worried?
AI in PPC has grown beyond simple automation and now influences almost every element of paid search performance. Advertisers are asking whether AI support is improving results or creating new challenges. This article explores the benefits, concerns, and the right balance to confidently use AI in PPC
